CURRENT PRESS RELEASE

Headline:
Sounds of the Underground Attendees Get Added Value From DiscRevolt
June 19, 2007

This summer, fans of the Sounds of the Underground tour will have three unique opportunities to receive new and exclusive content through tour sponsors Hot Topic and DiscRevolt. Fans who pick up any merchandise or music from performing bands on this summer's Sounds of the Underground tour at Hot Topic stores will receive a Sounds of the Underground exclusive digital sampler download card redeemable through DiscRevolt. The digital sampler features new and exclusive tracks from artists performing on Sounds of the Underground. Download cards will also be available on all tour stops at the Sounds of the Underground merchandise tent as an added value with any purchase. They will also be handed out to the first 50 fans to line up for each daily artist signing session at the Hot Topic tent.

"The Sounds of the Underground tour is the concert home for the best underground music," states Joe Kirk, VP of Business Development for DiscRevolt. "Hot Topic is the retail home for the best in alternative music and fashion. DiscRevolt is quickly becoming the best way to get DRM-free music from great artists. We're excited to partner with these great companies to create this collectible download card and a killer lineup of music."

Founded in the summer of 2006 by CEO Mike Shamus, DiscRevolt is an independent media company based in the metro Atlanta area, providing physical solutions for digital delivery of media. For musicians, DiscRevolt is a way to sell downloads through artist-specific download cards. Artists upload songs to the DiscRevolt site and design custom artwork for the plastic download card. DiscRevolt prints the cards with a unique redemption code on the back, and artists then sell them to fans at live shows, as well as online. Fans enter the access code on the DiscRevolt site and receive credits to download the artist's music.

As in the case of the Sounds of the Underground tour, DiscRevolt also provides promotional services to artists, labels and other companies with download cards for backend delivery of samplers, pre-releases and other exclusive content.




























PRESS CLIPPINGS


"Modernizing Merch – Selling Digital and Mobile Content At The Gig"
Billboard – June 30, 2007
"A handful of companies now offer digital DIY resources to savvy artists interested in converting the live experience into an opportunity for profit and promotion.  One that's been commanding a decent degree of attention lately is DiscRevolt." – Billboard
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The Paste 7
Paste Magazine – June 2007
"DiscRevolt cards are a clever response to the growing dilemma bands face in a post-CD world: How do you get your audience to remember to buy your music from a download service after a late night at a rock club?" – Paste
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"With CDs, Labels on the Wane, Will MI Play a Bigger Role in Music Promotion?"
Musical Merchandise Review - August 2007
"[Vans Warped Tour creator Kevin Lyman] believes betterment will also come from considering anything and everything, including new possibilities in the distribution of music. Lyman cites a new company, DiscRevolt, as the kind of situation a retailer could experiment with. It’s a company that offers downloading cards — part iTunes-like gift card, part baseball card collectable. With original artwork for bands or retailers on one side, and a code where the customer then logs on and downloads music on the other, it’s a novel idea for distributing music that holds many possibilities for the MI [music instrument] retailer." – Musical Merchandise Review
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Indie Download Cards
Springwise – May 2007
"Since artists buy the cards upfront, profits are received as soon as the cards are sold.  Which can be useful while bootstrapping a tour.  It also provides a user-friendly download avenue for bands that haven't yet made it to the front page of the iTunes Music Store." – Springwise
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Three Music 2.0 Services Worth Watching
Hyperbot – March 2007
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DiscRevolt, the Future of Digital Sales
IndieHQ – March 2007
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Digital Music Goes to the Merch Table
Coolfer – March 2007
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